Stellantis India has announced plans to halve vehicle development time and deepen localisation as it prepares to introduce 12 products across the Citroën and Jeep brands under its FaSTLAne 2030 roadmap, company Managing Director and Chief Executive Officer Shailesh Hazela said.
Faster development, bigger investment
The group has set an internal ambition to cut the time taken to bring new products to market from about 48 months to roughly 24 months. To support the acceleration and localisation drive, Stellantis India has earmarked an investment of ₹4,000 crore over the next three years. The funding will be directed primarily at product development and initiatives to raise local content and enhance customer experience.
Stellantis is preparing to launch 12 models in India, including seven new vehicles, across the Citroën and Jeep portfolios. The move forms part of a broader strategic push under FaSTLAne 2030 to strengthen competitiveness in India and to leverage the country as a development and manufacturing hub.
Engineering base and global mandate
The company highlighted the role of its India engineering centre, located in Bengaluru, as one of four major global technology centres. The centre not only supports Citroën and Jeep projects but also contributes to global models, and it will adhere to the shortened development timelines the group has set.
“Globally, we announced that our ambition is to cut down our development time for bringing new products from 48 months to close to two years, which is around 24 months,”
Hazela said the India engineering hub shares the same mandate as other key tech centres worldwide and will play a central role in meeting the accelerated development schedule.
Localisation and industrial partnerships
Stellantis flagged plans to raise localisation levels for certain models through enhanced local engineering and supply-chain depth, pointing to potential pricing flexibility in the domestic market. Current localisation benchmarks cited by the company include a 90–95 percent localisation level for Citroën models and around 70–75 percent for Jeep models.
Stellantis also underscored its long-standing manufacturing partnership with Tata Motors Passenger Vehicles, operating through a 50:50 joint venture, Fiat India Automobiles Private Limited. The two companies recently expanded the scope of their collaboration to include advanced technology and product co-development, and they plan joint development of vehicles intended for more than 50 global markets, with manufacture in India at the JV facility.
- Investment: ₹4,000 crore over three years.
- Products: 12 models planned, including seven new launches.
- Development timeline target: From ~48 months to ~24 months.
- Localisation: Citroën ~90–95%; Jeep ~70–75%.
| Item | Detail |
|---|---|
| Roadmap | FaSTLAne 2030 |
| Investment | ₹4,000 crore (next three years) |
| New models | 12 launches (7 new) |
| Engineering hub | Bengaluru; one of four global tech centres |
| JV partner | Tata Motors (50:50 under Fiat India Automobiles Pvt Ltd) |
Industry implications are notable. Shorter product cycles typically demand tighter coordination across engineering, procurement and manufacturing functions as well as stronger supplier capabilities to meet design, validation and quality timelines. The increased localisation targets suggest a push for higher local content in components and systems, which could benefit domestic component suppliers but will require ramped-up local engineering and testing capacity.
By positioning India as both a development and production hub, Stellantis aims to draw on the country’s cost and talent advantages while aligning product offering and pricing to local market expectations. The expanded co-operation with Tata Motors could also accelerate scale benefits for vehicles intended for export to multiple markets.
The company did not provide a detailed phasing of the 12 launches or disclose specific model names beyond confirming activity across the Citroën and Jeep ranges. Further announcements on timelines and localisation roadmaps are likely as the FaSTLAne 2030 plan is executed.
