Frisco will play a prominent role in a new Paramount+ series that debuts this winter, the streaming service announced with a teaser trailer and a confirmed premiere date.
What was announced
The series, set to premiere on Dec. 18, opens with a two-episode launch on Paramount+. New episodes will follow each Friday on the platform. The teaser positions the show as an extension of the larger franchise created by Taylor Sheridan, who serves as a writer and executive producer.
"The Frisco King universe is officially expanding."
The project places acclaimed actor Samuel L. Jackson in the lead role as Russell Lee Washington Jr., described as a seasoned New Orleans gangster who relocates and navigates a Texas suburb. The production frames Frisco’s suburban landscape as a setting where small-time hustles can evolve into high-stakes enterprises.
Cast, production and creative team
Paramount Television Studios and 101 Studios are handling production. The announced cast includes:
- Samuel L. Jackson — lead
- Asa Germann
- Kai Caster
- Lilah Pate
- Savanna Gann
- Special appearance by Sylvester Stallone
The executive producer roster cited in the announcement comprises Taylor Sheridan, Sylvester Stallone, Samuel L. Jackson, David C. Glasser, Ron Burkle, David Hutkin, Bob Yari, Christina Alexandra Voros, Michael Friedman, LaTanya Richardson Jackson and Keith Cox.
Local implications and context
The series’ choice to place its protagonist in Frisco may raise interest among residents for several reasons. First, on-screen portrayals of recognizable locales can shape outside perceptions of a city and influence local tourism, visitor curiosity and online conversation. Second, production and promotional activity tied to a TV series sometimes brings ancillary economic activity to a community — from temporary hires to location scouting — though the announcement itself does not specify whether any on-location filming took place in Frisco or elsewhere in North Texas.
Officials or representatives from the streaming service have not released further details about shooting locations, local involvement or community partnerships. The trailer itself focuses on character and tone: a veteran criminal adjusting to a glossy suburban environment and expanding influence by building a network of partners, a protégé and a driver while fending off threats that mount as his operations grow.
Release and viewing details
Key viewing facts confirmed in the announcement:
| Item | Detail |
|---|---|
| Platform | Paramount+ |
| Premiere date | Dec. 18 |
| Launch format | Two-episode premiere |
| Subsequent schedule | New episodes each Friday |
Audiences familiar with Sheridan’s previous work can expect character-driven, often gritty storytelling, now transported to a suburban backdrop. The teaser provides only a brief look at tone and aesthetics; plot specifics beyond the basic premise and principal cast were not disclosed in the initial announcement.
What remains unknown
- Whether any on-site filming took place in Frisco or elsewhere in Texas.
- Episode count for the season and broader release strategy beyond the weekly schedule.
- Local promotional events or premieres tied to the Frisco community.
Paramount+ may offer additional information as the Dec. 18 premiere approaches, including extended trailers, press materials or local engagement plans. Until then, the teaser and production credits form the primary public record for the series’ connection to Frisco.
This article will be updated if the studio releases further details about filming locations, local partnerships or community events related to the series.
