Bath is to welcome a new womenswear boutique this autumn as London‑born brand With Nothing Underneath prepares to open its fifth shop in the heart of the city on 6 November 2026. The store will occupy a 645 sq ft space across two floors on New Bond Street, close to the Georgian crescents and tourist thoroughfares that define the city centre.
From pop‑up to permanent shop
The brand, which ran a temporary shop in Bath last year, has chosen to return on a permanent basis as part of a wider retail expansion in the UK and abroad. The new outlet will join the business’s existing estate of three London locations — in Belgravia, Marlebone and Notting Hill — plus a store in Salcombe, Devon.
Interior work for the Bath boutique has been developed with British practice Dalrymple Studio. According to the announcement, the fit‑out will favour natural fibres, vintage furniture and bespoke fixtures made by English makers — a combination intended to reflect the brand’s emphasis on everyday wardrobe essentials produced with considered design.
"WNU was founded in 2017 as a direct‑to‑consumer ecommerce brand to create a collection of high quality, everyday essentials for women, starting with the perfect shirt."
What it means for the city centre
The arrival of another national fashion retailer underlines the enduring pull of Bath’s compact shopping core, where independent traders, national names and tourist services sit within a walkable historic setting. New Bond Street has become a familiar route for visitors crossing between the Roman Baths and the upper parts of the city; a retail presence there builds on footfall generated by cultural attractions and the city’s hotel offer.
For shoppers seeking wardrobe staples, the brand’s positioning as a maker of high‑quality basics suggests the Bath store will aim at a customer drawn to considered fabrics and simple tailoring. For the wider retail economy, the opening is another signal of investment in Bath’s high street at a time when many UK city centres are reassessing how leisure, hospitality and retail co‑exist.
- Opening date: 6 November 2026
- Size: 645 sq ft across two floors
- Design collaborators: Dalrymple Studio; custom fittings by English makers
Brand background and local context
With Nothing Underneath began as an online, direct‑to‑consumer label in 2017. The company first made its name with shirts and essentials intended to be wardrobe foundations. The move into permanent retail follows a pattern seen among several UK brands that use pop‑ups to test locations before committing to longer leases.
Bath’s retail landscape is distinctively shaped by its heritage status and tourism. New openings must balance the needs of local residents, regular shoppers and the seasonal queue of visitors. How the new store integrates — whether it becomes a regular draw for local shoppers or primarily benefits visitors — will depend on the product mix and the brand’s engagement with the local community.
The announcement does not include details on staffing or exact opening hours. With Nothing Underneath has described the new Bath shop as the next step in growing its physical presence after establishing a foothold in several affluent locations across the south and London.
For residents and tourists walking Bath’s honey‑coloured streets, the new boutique will add another contemporary offering to a cityscape dominated by classical façades and independent traders. The opening in November will come as the city moves into its busy winter season, when retailers look to capture both local spend and the influx of visitors for festivals and events.
